The Rolex Day-Date 36, reference 128236, is a watch that embodies luxury, prestige, and impeccable craftsmanship. Its elegant design, coupled with the brand's unparalleled reputation, makes it a highly sought-after timepiece. Understanding its price, however, requires navigating a complex landscape of retail values, market fluctuations, and the inherent complexities of the luxury watch market. While the official retail price provides a starting point, the actual price you'll pay – or receive if selling – will be influenced by a number of factors. This article will delve into the intricacies of the Rolex 128236 price, exploring its current market position, comparing it to similar models, and examining the factors that contribute to its value retention and overall desirability.
The provided data indicates a retail price of $59,600 and a market price of $58,411, resulting in a value retention of approximately 2.0%. This means that the watch, in the current market, trades for slightly less than its original retail price. This relatively high value retention, despite being a minor percentage, is noteworthy within the context of the luxury watch market, where depreciation can be significantly more pronounced. Several factors contribute to this strong performance, including the enduring appeal of the Day-Date line, the specific features of the 128236, and the overall strength of the Rolex brand.
Understanding the Rolex 128236's Appeal
The Rolex 128236 distinguishes itself through several key features:
* Size and Elegance: The 36mm case size offers a classic, versatile aesthetic appealing to a broad range of consumers. It's not overwhelmingly large like some modern sports watches, making it suitable for smaller wrists and more formal occasions.
* President Bracelet: The iconic President bracelet, crafted from solid 18k gold, is a hallmark of the Day-Date line. Its comfort and luxurious feel significantly enhance the overall experience of wearing the watch.
* Day and Date Complication: The Day-Date complication, displaying both the day of the week and the date, is a signature feature of the collection. This adds a level of sophistication and functionality not found in simpler Rolex models.
* Material and Craftsmanship: The 128236 is constructed from 18k yellow gold, showcasing Rolex's commitment to high-quality materials and meticulous craftsmanship. The attention to detail is evident in every aspect of the watch, from the polished bezel to the intricate movement.
* Prestige and Brand Recognition: Rolex's reputation for quality, reliability, and prestige is arguably unparalleled in the watch industry. Owning a Rolex, particularly a Day-Date, is a statement of success and discerning taste.
Comparison with Similar Rolex Models:
To fully understand the Rolex 128236's price, it's helpful to compare it to similar models within the Rolex catalog:
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